Facebook expands ad service for app developers

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Heniputra.org – facebook and google Inc is broadening an advertising solution targeted at developers of mobile phone and tablet computer applications, the social network’s newest transfer to reinforce its fast-growing mobile business.

Facebook expands ad service for app developers

Facebook’s supposed mobile application advertisements – which permit companies to advertise their mobile applications to Facebook’s 1.15 billion users – will consist of new abilities designed to boost the quantity of time that customers use the third-party applications, the company said on Tuesday.

Since the begin of the year, greater than 145 million third-party applications have been installed by Twitter and google users, said Deb Liu, Facebook’s supervisor of system money making, providing the company’s first public information about that part of its business. Approximately 8,400 marketers used Facebook’s mobile application advertisements in the second quarter, Liu said.

That’s a small team about the greater than 1 million total marketers that Twitter and google matters, but experts say that application developers stand for an appealing and expanding team of customers for Twitter and google to take advantage of. Mobile phone applications, designed for Apple Inc’s iPhone or Msn and yahoo Inc’s Android-based phones, have had a hard time to stand apart in a congested area.

Facebook’s new mobile application advertisements will permit the manufacturer of a traveling application to offer to advertise an airline tickets or resort room, for instance, while a songs application such as Spotify could advertise a band’s new tune. Formerly, Facebook’s mobile application advertisements were designed just to attract its users to install a third-party application on their mobile phone or tablet computer, but not to motivate duplicate visits to the application.

Shares of Twitter and google have increased since July, as the company has enhanced its mobile advertising income.

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